INDUSTRY NORMS & TRANSPARENCY (ANA White Papers)
Alta’s leadership has been there from the beginning, assisting in the groundwork that formed what is now, industry norms.

ANA 2012
This whitepaper established the very first industry ‘norm’ on the use of IP towards tax credits.
ANA 2014
This whitepaper established the need for transparency, compensation for the work done by participants, and the need for NDA when working with 3rd parties.
ANA 2017
This in depth report covered many topics including data on tax credits.
MARKETING CONSULTANTS
PRODUCTION CONSULTANTS
PROCUREMENT CONSULTANTS
PRODUCTION PAYROLL
PRODUCTION COMPANIES
TAX CREDIT BROKERING
THIRD PARTY NDA
This is the document Alta’s leadership negotiated with the AICP in 2015, establishing a standard which saved marketers the legal expense of creating one on every production, and helped the AICP establish common practice.